About
Join us for a series of specialist masterclasses, covering key themes in tourism and hospitality.
AI for Marketing: A practical guide for tourism businesses
Curious about AI but not sure where to start? Or already explored a little but want to go further? This hour-long online workshop from the LVEP team at Visit West is designed for tourism businesses in Bath and Bristol who want practical, easy-to-understand ways to use AI in their marketing. Whether you've never opened ChatGPT or already use it now and then, you'll come away with real tips, tools and ideas you can put into practice straight away.
We'll cover:
- The basics - what AI actually is, the main platforms and what each is good for, plus the key terms you'll hear
- Where AI can help and what we currently are using it for at Visit West.
- What to watch for, real examples of good and bad practice, where it can damage trust if used carelessly, plus some guidance on privacy, ethics and using AI responsibly
This session is pitched at those who've only explored or used AI a little who want to find out more.
Registration links appear within a few weeks of the event date.
Please note, these events are exclusively available to Visit West members. Members can attend these free of charge as a membership benefit. If you would like more information on Visit West membership programme and the range of benefits on offer, please contact: membership@visitwest.co.uk
These events offer Visit West members an opportunity to hear from leading voices in the industry, gain valuable insights and network with peers in the local visitor economy.
Small businesses can unlock free AI skills boost training for their staff thanks to a Department for Science, Innovation and Technology programme offering a range of different courses – from security to content creation. Courses take anywhere from 20 minutes to a day, fit around working life, and teach practical skills you can use straight away – whatever your role or technical background https://aiskillshub.org.uk/aiskillsboost/
