About
Every customer decision is shaped by how people think, feel, and behave.
Understanding the psychology behind it is what makes marketing more effective and harder to ignore.
- Which audience segments are most likely to respond to your marketing?
- Why do customers choose one brand over another?
- How do people decide to buy?
This one-day summit at UWE Bristol in January 2027 will bring together expert speaker sessions and hands-on workshops for marketing practitioners who want to put that knowledge to work.
