About

ITB Berlin is the world's largest tourism trade fair, connecting industry professionals, global tourist boards, airlines, and hospitality tech providers. This premier business-to-business event typically takes place over three days in early March each year at the Berlin Exhibition Grounds.

VisitBritain has a large presence at the exhibition and usually hosts a networking event at the British Embassy in Berlin the night before the show starts. This is a great opportunity for the desintations exhibiting to meet with key tour operators and DMCs and add a few more meetings to the diary for the week.

Visit West are planning to attend ITB Berlin in 2027 and will exhibit on the VisitBritain stand. We have exhibited at ITB for many years as Germany is a top inbound market to Bristol and Bath. Please let us know your travel trade news and updates ahead of this event, particularly if you are looking to increase your business from the German-speaking markets (Germany, Austria, Switzerland) although this event does attract buyers from across the world.

Contact traveltrade@visitwest.co.uk to find out more.