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About
Beckford’s Tower is the perfect destination for groups seeking an off-the-beaten-track experience.
Refurbished in 2024, this gold-tipped Tower offers a state-of-the-art visitor experience complete with digital immersive experiences alongside the traditional climb to the top of the Tower. Climb the pink spiral staircase, enjoy panoramic views from the Belvedere, then make your way through the atmospheric cemetery down to the hidden grotto.
The Tower was built in 1827 for William Beckford, who funded its creation using proceeds he gained from the transatlantic slave trade. This layered history is embedded sensitively into the museum’s displays, offering an honest and factual historic account.
In 2025/6 it won ‘Small Visitor Attraction of the Year’ at the Bristol, Bath and Somerset Tourism Awards.
They offer self-guided and guided visits for both groups and FITs. Guided tours take place with the knowledgeable Museum Assistants or members of the Curatorial team.
Key selling points for groups
Beckford’s Tower is perfect for groups who want to see another side of Bath. The semi-rural location offers incredible views over both Bath and the countryside, making it a great picnic and walking spot. Despite this, it is a mere 10-minute drive or bus journey from the centre of the city.
Useful information for travel trade
Group booking procedures
- Beckford's Tower books all groups and FIT visits via email. They offer group rates for self-guided and guided tours outside of normal opening hours.
Group sizes and event capacity
- Min group size is 1, and the maximum for self-guided and guided tours is 35.
Coach access and parking
- Nearest coach drop-off point is in the Cemetery Gateway layby on Lansdown Road, Bath. This is a two-minute walk to the main entrance to the Museum.
Enhanced and exclusive experiences
Beckford’s Tower is a great leisure activity for groups, with the option for exclusive private tours, add-on tours that go right up into the historic golden lantern (the main visitor stairwell stops at the Belvedere viewing point directly beneath the lantern), and perhaps a glass of prosecco and canapés out in the landscape to end. It is based very close to an excellent pub, the Hare and Hounds, where groups can enjoy lunch, dinner or drinks whilst looking out at stunning views.
The museum is also available for private hire.
Guide Prices
Visit the Beckford's Tower website for current entry prices.
Under 18s free with accompanying adult. Concessions available for seniors, students, NHS staff and Blue Light card holders.
Entry for Bath Preservation Trust members and Beckford's Society members is free with proof of membership required upon arrival.
Entry is also free for carers.
Tickets are annual passes and can be used for free repeat returns to the museum for up to 12 months from purchase.
Bath Discovery Card holders enjoy 15% off annual passes to No.1 – just bring your card with you when you visit to validate your ticket.
Facilities
Establishment Features
- Age or physical restrictions - Most of the museum's rooms are only accessible by stairs. However a pair of virtual binoculars is available to see up inside the museum, there is also an app that shows you how the rooms
- Cancellation policy
- Exclusive Use
- Public liability policy
- Safeguarding policy
Parking & Transport
- Accept coach parties
- Close to Major Travel Routes
- Coach drop-off point
- Free Car Parking
- Parking On Site
Sustainability
- Travel & Transport - Electric Vehicle Charging Point
Travel & Trade
- Accept Groups up to 15 people
- Accept Groups between 16-35 people
- Booking confirmations sent by email
- Free entry - For tour guides only
- Group discounts available - For student groups
- Provides credit facilities for trade buyers - Require a 50% non-refundable deposit at least 1 month prior to a booking. The balance can be paid either on the day of the booking via card or by invoice
- Rates available 12 months in advance
- Time advised on site
- Wi-fi available
